Category: Blog, Marketing & Advertising
We’re excited to share Spire Digital’s brand-new look with everyone. After months of hard work behind the scenes, our new website has launched – bringing with it our fresh new logo and branding. Here’s how our rebrand evolved…
A rebrand was calling
After more than seven years with the same branding, Spire Digital was crying out for a refresh. Our logo and brand guidelines were tired, and our website was well past its shelf life. We decided it was time to invest in our brand to bring Spire Digital into 2022.
Bold, modern logo and brand guidelines
We tasked the talented team at blue bee with our rebrand. Their graphic designers set to work creating a new logo that retained the core components of our name and Salisbury’s iconic spire whilst showcasing the modern nature of the business. The finished design is an abstract, minimalist logo featuring a bold shade of pink, and we couldn’t love it more.
The spire from our logo can now be used in all our branded collateral. Our brand guidelines work to ensure our brand is bold, memorable and modern – reflecting our industry as a whole.
Bespoke WordPress website design
To complete our rebrand, we needed a new website to go with it. Our previous website was built by blue bee some years ago in the content management system (CMS) Joomla. We decided afterwards that WordPress would be a better CMS for us as a business, with its endless functionality options, easy content management, extensive SEO capabilities and impressive speed and efficiency.
With some help from blue bee, we joined the 30 per cent of websites worldwide on WordPress. However, the original Joomla design didn’t translate well to WordPress, so our site looked outdated with a less-than-perfect user journey. To achieve the look we wanted, we needed a bespoke WordPress design.
The team at blue bee designed and built us a stunning new site after our branding was complete. With graphic designers, web developers and marketeers in house, blue bee produce exceptional websites that look as good as they perform. Our new website boasts a flawless user journey with multiple navigations, mobile optimisation and a bold, clean design.
We couldn’t be happier with our new look and we’re now ready to take Spire Digital to new levels.