Search engine optimisation
Search engine optimisation (SEO) is the process of optimising your website to improve your search engine results ranking. In turn, this will result in more traffic reaching your website.
The Spire Digital team are SEO specialists. With our help, you can improve your search rankings and drive traffic to your website. It doesn’t cost anything when people visit your website from organic search listings, so ranking well can earn you more business without costing you anything per click.
How does SEO work?
And why it matters
Organic search rankings are determined by the relevancy of the search term to your website page. Search engines, like Google, rank each web page individually, so all pages on your website must be optimised – simply having a great homepage won’t get you results.
There’s a number of factors used by search engines to determine how relevant your web pages are, including on-page content, meta data, keywords, links, alt tags and website errors. It’s important to continually optimise this data to outrank competitors and maintain your position.
Getting started with SEO
At Spire Digital, we begin every new SEO project with a thorough website audit. Evaluating your website will highlight any errors and areas for improvement which are impacting your search rankings, in order of priority.
We use industry-leading analytics tools to carry our audits. Every audit includes reviews of your current content, meta data and backlink profile whilst flagging up any errors with your website. You’ll also receive detailed keyword research and competitor analysis reports to help optimise your website content.
Our SEO services
Search engine specialists
After your initial audit, the Spire Digital team will continue to optimise your website on an ongoing basis. Search engines like Google are always evolving, so it’s important that you continue to optimise your site to avoid falling down the rankings.
For the best results, you need an experienced team who know search engine algorithms inside out. The Spire Digital team are SEO professionals who will continually recommend improvements and rectify errors on your website. You’ll have a dedicated account manager who will oversee your business’ SEO work and hold regular meetings with you to discuss progress, updates and any evolving business goals.
Detailed SEO reports
Regular updates on your website progress
You’ll receive a monthly report from your account manager containing an overview of activity on your website. This includes all traffic tracked on your site, the number and type of conversions generated and a summary of key results. You’ll know exactly where your web pages are ranking, how the site is performing for different keywords and even the devices used by people visiting your website.
The Spire Digital team will recommend and implement improvements to optimise your site, such as metadata creation, internal linking and website fixes. Your report will include your link risk profile, a snapshot of the links pointing to your website from other domains and how they affect your SEO, plus a review of your XML sitemap.