Category: Marketing & Advertising
Getting the most from your marketing and advertising spend has never been more important which is why being able to track your activity is crucial.
Let’s take a look at some traditional advertising methods. You can spend hundreds on having your business seen in local papers, on local radio or, if you have big budgets, national papers and radio. But can you really monitor how successful those campaigns are? Yes you can add certain codes to quote that are specific to that campaign or even add in new telephone numbers only used for those campaigns, but that can be time consuming isn’t very cost effective.
Then you have the small issue of being seen and heard by lots of people who currently have no need for your service. When I am driving along and I hear an advert for an electrician I don’t automatically think “I will use that electrician if ever I need one” and the chances are, when I do need one I will have forgotten who that one on the radio was.
In today’s fast paced world your customers was instant fixes, instant contact and instant service. This is the time to use your budget and be seen by people that want your services.
The electrician mentioned previously will not get the business if a potential customer has never heard his radio advert, but he may get it if they do a web search for “local electrician” and his website appears in the search. “I need a local electrician and I need one now, I have no time to waste” and from their mobile phone they can search, call and book all in the click of three buttons.
From a customer point of view this is brilliant and they are hugely satisfied but from your point of view you know that this lead or confirmed business has come from Google. You are able to see exactly what a customer has looked for, how much it has cost you for them to land on your website, how many leads you are receiving but more importantly you can more control.
Let’s say you have spent £600 on a local radio advert for a month, but on day 1 of the month you receive a call that generates work for the whole month. You do not need any more adverts to be played that month, yet they will be played and you will still have to pay for the full month.
If you are advertising online with paid search and the same thing happens, you can pause all activity in one click. You will save all of your advertising budget for that month as well as having enough work to keep you going. Then, you can reinstate the campaign when you are ready.
What’s more, if business is going exceptionally well and you want more business, you can increase the amount you spend each day and you can do this as many times as you like and every single aspect is trackable. If someone calls you because they saw your advert on Google, you will know. If someone fills in a contact form or buys something on your website, you will know exactly which keyword has generated that call.
Why not try and paid search campaign instead of your traditional advertising? Spire Digital can build and manage your campaign from just £200 per month and in month one you will receive £75 free spend from Google.